#Store displays portable
But if you have a particularly dark display with no way to highlight it from above, consider moving it to an existing light source or light from below with small portable spotlights. You’ll probably have to adjust overhead lighting to do this. Light up your display like it’s a meteor shower While adding a prop to every display is overkill, the possibilities should always be in the back of your mind. Lagniappe – pronounced lon-yop – is the New Orleans term for “little surprise.”Ī merchandising lagniappe would be a totally unrelated item used as a fun prop, such as a soup bowl with a sweater collection, or a stuffed animal with your kitchenware display. Don’t fear customer interaction with your goods just make sure to straighten up constantly. Think of your sales displays like your kitchen table – nobody’s eating if there are never any crumbs. Retail displays are supposed to get messed up. Why? Because you might as well be putting up a sign that says DO NOT BUY. Don’t ever put up a sign that says DO NOT TOUCH Avoid monochrome retail displays because, although possibly chic, human eyes quickly get the point and move on – frequently without buying.
Or display by color but make sure you use another strong color to pop out against the one. You can create a sales display by product sue, such as all items related to brewing and drinking tea, for example. Unless you run a grocery store, your grouping shouldn’t be entirely made up of one product. Generally speaking, group items by product use or two or three colors – you’re looking for the one thing that makes it a group. Never, never, never, EVER build a monochromatic display
Put the fanciest, newest, most expensive, dream-worthy items in the most prominent place in your store.īe sure to have several levels of height and enough products so that the customer can pick up and touch these desired items without having to totally dismantle your beautiful display. In merchandising, as in life, the best things are things you want, not what you need.
#Store displays how to
Move one display from the front to the middle of the store and another display from the middle to the back.ĭiscover: How to craft a retail merchandising plan with this comprehensive primer 2. Since the fairly new products will still be selling, switch your displays two weeks after their arrival. You’ve got to keep your customers guessing – a little, anyway.Įvery couple of weeks move the sales displays around to keep them from getting stale – and certainly move them when new merchandise comes in. Try these seven ways to make your retail store displays do more than just look attractive. The trick is to make sure your displays include some of the basics. There are a lot of ways your sales displays can be your silent salesperson.
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